Influencer Marketing Manager

About the role

This senior‑level position sits at the intersection of strategy, creative leadership, and operational excellence. As the Influencer Marketing Manager you will own influencer programs for beauty, wellness, lifestyle, fashion and healthcare brands in the US market, leading a team and acting as the strategic bridge between agency and clients.

Key responsibilities

• Owning end‑to‑end execution of multiple influencer programs across brand accounts, from strategy and sourcing to delivery and performance analysis.
• Reviewing and approving creator shortlists, briefs and content before client delivery.
• Managing pacing, quality and deadlines, acting as first point of escalation for campaign or creator issues.
• Leading, coaching and developing a team of Influencer Coordinators, setting expectations and fostering a culture of detail and creative excellence.
• Sourcing creators with strong brand fit, aesthetic alignment and performance potential for premium beauty and lifestyle brands.
• Staying ahead of emerging talent, platform shifts and cultural trends in the US influencer space.
• Overseeing internal content review, ensuring compliance with brand voice, messaging and FTC guidelines.
• Serving as primary client‑facing lead for program updates, performance check‑ins and strategic conversations.
• Partnering with Social, Account and Creative leads to integrate influencer programs into broader brand storytelling.
• Tracking and QA of influencer metrics (views, engagement, EMV, conversions) and translating data into strategic recommendations and post‑campaign reports.

Required profile

• Proven experience managing influencer marketing programs for beauty, wellness, lifestyle, fashion or healthcare brands.
• Strong leadership skills with a track record of coaching and developing junior team members.
• Excellent attention to detail and ability to maintain high creative standards under tight deadlines.
• Deep understanding of US influencer ecosystem, platform trends and FTC compliance requirements.
• Analytical mindset with ability to interpret performance data and formulate strategic insights.

Required skills