Head of Marketing, Argentina

About the role

Lead, develop and scale Nexo's local marketing team in Argentina, translating global priorities into market‑specific strategies that drive brand awareness and acquisition.

Key responsibilities

• Define and execute the Argentina marketing strategy, adapting to local user behavior, regulation and competition.
• Act as the strategic bridge between the Argentine team and HQ functions such as Paid, Partnerships, Creative, Web/SEO, Lifecycle and Analytics.
• Maintain live market intelligence on crypto, finance publishers, influencers, affiliates, events and regional ad platforms.
• Develop personas, targeting strategies and localized messaging for high‑net‑worth and mass‑affluent investors.
• Audit and optimise customer touchpoints (landing pages, onboarding flows, help centre, FAQs) in collaboration with central teams.
• Translate data insights into actionable briefs, test hypotheses and improve funnel performance.
• Adapt brand voice and value propositions to ensure culturally relevant communications.
• Monitor brand reputation, community sentiment and potential risks, proposing timely responses.

Required profile

• 10‑15+ years in senior marketing roles, with proven leadership of teams in Argentina or LATAM.
• Deep knowledge of the Argentine crypto, fintech or wealth market, including channels, partners, regulation and culture.
• Hands‑on crypto user with strong understanding of local crypto terminology.
• Native Spanish speaker with professional English proficiency.
• Experience in fintech, crypto scale‑ups or financial services and an existing network of relevant partners.

Required skills

• Proficiency with GA4, mobile measurement partners (MMPs) and competitive‑intelligence tools.
• Analytical mindset for turning complex data into actionable insights.
• Strong stakeholder management to align global and local priorities.

What we offer

• Competitive and rewarding remuneration package.
• Hybrid work model with office‑based days and home‑office flexibility.
• Comprehensive health insurance as part of a wellness program.
• Language class discounts for continuous growth.
• Dynamic environment with cutting‑edge projects and career development opportunities.
• Fresh fruits, snacks and a well‑stocked office kitchen.