Head of Growth Marketing

About the role

The Head of Growth Marketing will lead customer acquisition, retention, and reactivation for a digital storefront offering in‑game currencies and digital goods across Africa and the Middle East. This remote‑first role combines strategic ownership of paid acquisition budgets with hands‑on development of high‑impact CRM and lifecycle programs.

Key responsibilities

• Own paid user acquisition across Meta, Google, TikTok, Snapchat and other networks, managing budgets and performance against CAC, ROAS and payback targets.
• Develop and execute CRM and lifecycle marketing strategies covering segmentation, onboarding, repeat purchases, cross‑selling, win‑back and re‑engagement.
• Manage communications via push notifications, email, SMS and WhatsApp to improve engagement, retention and LTV.
• Lead app store optimization and improve conversion from storefront visits to first purchases.
• Allocate and continuously optimise marketing budgets across channels, markets and game titles based on unit economics.
• Collaborate with Data, Product, creative and market teams to translate commercial priorities into measurable campaigns.
• Establish a high‑tempo experimentation program across audiences, offers, messaging and creative formats.
• Lead and develop paid acquisition and creative specialists, setting objectives and testing processes.

Required profile

• At least 6 years of growth or performance marketing experience in gaming, e‑commerce or consumer apps.
• Proven success managing paid acquisition at scale and building CRM/lifecycle programs with measurable CAC, ROAS, retention and reactivation results.
• Strong analytical skills, experience with mobile measurement partners (AppsFlyer or Adjust) and performance reporting tools.
• Ability to design, evaluate and interpret experiments, understand attribution and incrementality.
• High ownership, commercial awareness and ability to thrive in a fast‑moving growth‑stage environment.
• Preferably 2+ years of team management experience and familiarity with African or Middle‑East markets.

Required skills

• Meta Ads platform
• Google Ads platform
• TikTok Ads platform
• Snapchat Ads platform
• AppsFlyer or Adjust (mobile measurement partners)
• Analytics and performance reporting tools

What we offer

• Company equity
• Remote working allowance of $600 per year
• Equipment provision
• Learning and development opportunities
• Paid birthday leave
• Opportunity to shape growth strategy in a diverse international team