Email & Lifecycle Marketing Manager

About the role

The Latest Scoop is seeking a hands‑on Email & Lifecycle Marketing Manager to own the email channel from strategy through execution. This remote, full‑time position blends strategic planning with AI‑enhanced creation and rigorous performance analysis.

Key responsibilities

• Define and maintain the email and lifecycle strategy, aligning campaigns and flows with revenue, retention, and engagement goals.
• Build and manage segmentation in Klaviyo, including behavioral, purchase, and lifecycle‑stage groups.
• Design, develop, and schedule all email flows (welcome, cart abandonment, post‑purchase, win‑back, VIP, etc.) and promotional campaigns.
• Create on‑brand, mobile‑first email designs in Figma and Klaviyo, writing copy that reflects the TLS voice.
• Run structured A/B tests on subject lines, creative, offers, send times, and segments, translating results into optimization actions.
• Maintain sender reputation through engagement‑based sending, list hygiene, and sunsetting disengaged contacts.
• Leverage AI tools for strategy ideation, copy and creative generation, image creation, and performance analysis, with human review.
• Own key metrics (revenue per recipient, click‑to‑open, conversion, list growth, unsubscribe/spam rates) and report on channel performance and attribution.

Required profile

• Proven experience managing email/lifecycle marketing for an e‑commerce or retail brand.
• Hands‑on expertise with Klaviyo for segmentation, campaigns, flows, and reporting.
• Strong email design skills using Figma.
• Advanced daily user of AI tools for strategy, execution, and analysis.
• Excellent copywriting instincts aligned with brand voice.
• Analytical mindset comfortable with performance data and A/B testing.
• Understanding of email deliverability and list health best practices.
• Self‑directed and able to work with minimal oversight.

Required skills

• Klaviyo
• Figma
• AI tools for marketing (e.g., copy generation, image creation)
• A/B testing