Director, Franchise Stills

About the role

The Director, Franchise Stills will drive strategic growth across Argentina and Uruguay by partnering with bottlers and key stakeholders within the Coca‑Cola system. This senior position requires a strategic thinker with strong analytical and commercial capabilities to shape and execute regional business plans.

Key responsibilities

• Lead the implementation of Coca‑Cola’s vision, collaborating internally and externally to turn business opportunities into concrete local plans.
• Own business growth for the bottler, shaping core capabilities and managing franchise leadership across multi‑channel operations.
• Oversee day‑to‑day franchise functions including marketing, commercial, technical and financial activities.
• Facilitate communication between the bottler and Coca‑Cola, ensuring alignment on priorities, programs and market performance.
• Monitor key performance indicators (share, revenue, volume, coverage, pricing) and enforce execution discipline.
• Identify and implement revenue growth opportunities and develop processes to increase sales effectiveness, such as segmentation models.
• Provide market insights for new Stills products and co‑create commercial strategies for innovation pipelines.
• Collaborate with regional and international peers to share best practices and ensure alignment.

Required profile

• Minimum 10 years of experience within the Coca‑Cola system or FMCG industry.
• Proven commercial, marketing and strategy background.
• Deep understanding of modern, traditional and on‑premise retail channels.
• Fluency in Spanish and English.
• Willingness to travel frequently across the region.
• Ability to work autonomously and make decisions that respect both Coca‑Cola and bottler guidelines.

Required skills

• Excel
• PowerPoint
• Power BI or another business‑intelligence tool