Digital Senior Specialist

About the role

PMI is seeking a Digital Senior Specialist to lead B2C email marketing initiatives using Salesforce Marketing Cloud. You will design, test, and launch campaigns that drive consumer engagement while ensuring compliance and data protection.

Key responsibilities

• Build, test, and launch B2C email campaigns and consumer journeys in Salesforce Marketing Cloud (SFMC).
• Create and maintain audience segments, apply suppression logic, frequency governance, and consent preferences.
• Manage the CRM execution calendar, coordinating intake, approvals, timelines, and pre‑send checks with stakeholders.
• Implement A/B testing, data tagging/UTMs, monitor performance and recommend optimisations.
• Support automation using Journey Builder and apply AMPscript/SQL for personalisation and data operations.
• Maintain platform hygiene, including role‑based access, sender authentication, RMM, and data retention practices.
• Troubleshoot issues, manage tickets and contribute to process improvements.
• Produce operational reports and partner with Analytics on KPI reviews and recommendations.

Required profile

• Excellent written and verbal communication skills in English; Portuguese is an asset.
• Strong customer orientation with attention to detail.
• Data‑driven mindset able to interpret performance metrics and translate them into actions.
• Hands‑on experience with SFMC (Email Studio, Journey Builder, Content Builder).

Required skills

• Salesforce Marketing Cloud, Email Studio, Journey Builder, Content Builder, Automation Studio.
• AMPscript, SQL, Contact Builder.
• MS Office (Excel, PowerPoint) and familiarity with BI tools.

What we offer

• Competitive compensation and benefits package.
• Hybrid work model (2‑3 days onsite per week).
• Additional vacation days, caregiver leave, learning and development opportunities.
• Mentoring programmes, premium fully‑covered healthcare, free parking.