CRM Marketing Specialist

About the role

IPSY is looking for a CRM Marketing Specialist to own and execute its resubscription (win‑back) lifecycle programs, turning lapsed members back into active subscribers. You will build, launch, and optimize multi‑channel campaigns across email, push, and SMS, while collaborating with cross‑functional teams to deliver data‑driven customer experiences at scale.

Key responsibilities

• Own day‑to‑day execution of the resubscription (win‑back) CRM program.
• Drive performance against resubscriber targets and lifecycle KPIs.
• Support optimization of drip journeys, triggered campaigns, and monthly promotional sends.
• Continuously identify opportunities to improve conversion, engagement, and efficiency.
• Partner closely with the broader Resubscription team to evolve the program.

Required profile

• Hands‑on operator with strong performance instincts.
• Experience managing multi‑channel CRM campaigns (email, push, SMS).
• Data‑driven mindset with ability to analyze results and iterate.
• Fluent English and able to work remotely from Argentina.

Required skills

What we offer

• Fully remote work arrangement.
• Monthly virtual activities, company‑wide offsites, and professional development sessions.
• Opportunity to shape a high‑impact growth engine for a leading beauty subscription brand.