Creative Strategist - B2B Marketing

About the role

A consulting company that helps client-service businesses grow is hiring a full-time Creative Strategist. It works exclusively with agencies, consultancies, creative studios, production companies and B2B service firms, helping them improve positioning, marketing strategies and growth. The role develops creative strategies, builds marketing campaigns and turns business objectives into content and messaging, working with the internal team on concepts, briefs and brand alignment. Hours are 9am-5pm CST (40 hours per week), fully remote, and the candidate must speak English.

Key responsibilities

• Develop and execute creative strategies for B2B service businesses, including agencies, consultancies and creative studios.
• Create detailed creative briefs for designers, video editors, copywriters and other creatives.
• Develop creative concepts for campaigns across LinkedIn, email, websites and paid advertising.
• Research client industries, competitors, audiences and trends to find differentiation opportunities.
• Translate brand identity, positioning and ideal customer profiles into marketing messaging.
• Build creative roadmaps covering concepts, content opportunities, testing and deliverables.
• Develop content strategies for LinkedIn and other B2B channels, including thought leadership, educational content and lead generation.
• Repurpose podcasts, webinars, interviews and long-form material into marketing assets.
• Review deliverables, analyze campaign performance and run creative tests to improve engagement, leads and conversions.
• Present strategies and recommendations to stakeholders and clients, and use AI tools for research and ideation.
• Maintain templates, briefs and processes; use project management tools such as Asana, ClickUp, Monday.com or Notion.

Required profile

• 3+ years of experience in creative strategy, B2B marketing, content strategy or a similar role.
• Previous work with marketing agencies, consulting firms or B2B service businesses.
• Proven experience writing creative briefs and giving clear direction to creatives.
• Strong written and verbal English; highly organized, proactive and able to take ownership with minimal supervision.
• Owns a working computer with high-speed internet.

Required skills

• B2B marketing, lead generation, brand positioning, content marketing and demand generation.
• LinkedIn marketing, paid ads on LinkedIn, Meta or Google, and creative testing.
• Familiarity with Canva, Figma, Adobe Creative Suite or Gamma; project management tools such as Asana, ClickUp, Monday.com or Notion.
• Nice to have: HubSpot, GoHighLevel, Google Analytics 4, Looker Studio, LinkedIn Campaign Manager, Meta Ads Manager, video editing tools, and AI-assisted creative workflows.