Bilingual Optimization Agent

About the role

The Optimization Agent will help advertisers improve the performance of their digital marketing campaigns through data‑driven recommendations and strategic account optimization. You will work within the Optimization Services team, collaborating with Account Managers, Strategists, and clients across multiple global markets.

Key responsibilities

• Analyze campaign performance data and identify opportunities to increase effectiveness, efficiency, and ROI across Search, Display, Video, Shopping, and App campaigns.
• Build, organize, and restructure advertising accounts to align with business goals and best practices.
• Partner with internal stakeholders to provide strategic recommendations and performance insights.
• Create, adapt, and localize keywords, ad copy, and campaign assets while considering cultural nuances.

Required profile

• Bachelor's degree (completed or in progress) in Marketing, Communications, Business, or a related field.
• Professional proficiency in English and Spanish.
• Experience in customer‑facing roles, digital marketing, advertising agencies, or related environments.
• Strong analytical, problem‑solving, and organizational skills.

Required skills

• Google Ads (campaign management and optimization best practices).
• Google Analytics and Google Tag Manager.
• Advanced Microsoft Excel for reporting and data analysis.
• Google Workspace tools (Sheets, Slides, Docs).