B2B Marketing & Event Manager

About the role

We are seeking a proactive B2B Marketing & Event Manager to own and scale our marketing engine. The role combines digital marketing operations with end‑to‑end trade‑show and event management, supporting both virtual and in‑person experiences for a fast‑growing B2B company.

Key responsibilities

• Plan and execute logistics for 6+ national trade shows per year, including registrations, booth design, collateral, sponsorships, and team scheduling.
• Develop and run pre‑show teaser campaigns (social and email) and post‑show lead upload, segmented follow‑up sequences, and ROI tracking.
• Provide real‑time remote marketing support during live events: daily social posts, rapid lead entry into the CRM, and post‑event recap summaries.
• Maintain a 30‑60 day rolling content calendar across LinkedIn, Facebook, Instagram, and YouTube, creating and scheduling B2B content per brand guidelines.
• Build, segment, and send email campaigns and automated nurture sequences; monitor open rates, CTR, and conversions to optimize performance.
• Draft and distribute press releases, manage backlink outreach, and coordinate with SEO, web conversion, and outbound sales specialists.
• Produce weekly marketing performance dashboards tracking reach, engagement, event ROI, and pipeline generated; monitor Google Ads lead handoffs and CPL.

Required profile

• Minimum 3 years of B2B digital marketing experience, preferably in home services, technical services, or outsourcing.
• Proven track record managing trade‑show logistics and post‑event lead distribution.
• Native or near‑native English proficiency (written and spoken).
• Strong adherence to approval workflows and process governance.

Required skills

• Google Analytics
• Google Search Console
• Google Business Profile
• Google Ads
• CRM platforms for lead management
• Email marketing automation tools