Social Media Manager

About the role

Trafilea is seeking a Social Media Manager to lead and evolve the organic social presence of its Shapermint brand across Instagram, TikTok, Pinterest, Facebook, and YouTube Shorts. The role goes beyond posting content; it requires deep understanding of platform algorithms, early identification of cultural trends, and turning insights into engaging, shareable media.

Key responsibilities

• Build and execute an organic social strategy across all major platforms.
• Identify emerging trends, hooks, formats, and storytelling styles within apparel, shapewear, beauty, and lifestyle categories.
• Develop creative concepts and content series aimed at increasing engagement, shares, saves, watch time, and organic growth.
• Translate performance insights into actionable creative directions and structured content testing.
• Lead the aesthetic and creative direction of Shapermint’s social channels.
• Create detailed creative briefs with clear hooks, narratives, format direction, and platform‑specific guidance.
• Use AI tools daily to accelerate trend analysis, competitor research, ideation, and creative workflows.
• Track social KPIs, identify improvement opportunities, and measure revenue contribution.
• Manage content calendars and coordinate execution with internal teams and external partners.
• Consistently bring fresh, culturally relevant ideas to the table.

Required profile

• 4–6 years of experience managing social media for apparel, shapewear, beauty, intimates, or DTC lifestyle brands.
• Proven ability to blend aesthetic sensibility with performance‑driven results.
• Experience collaborating with Influencer, Paid Media, Creative, CX, and Growth teams.

Required skills

• Proficiency with AI tools for trend analysis and content creation.

What we offer

• 100% remote work arrangement.
• Competitive USD compensation and benefits.
• AI‑first culture with strong investment in automation and experimentation.
• Fast‑moving environment with real ownership and visibility.
• Opportunity to shape the voice and social identity of a globally scaled DTC brand.
• Highly collaborative culture across Growth, Creative, Influencer, and Paid teams.