SEO & Lead Generation Analyst (Mid-Level)

About the role

FusionHit is seeking a creative, analytical, and self‑driven SEO & Lead Generation Analyst to join its marketing team. The role focuses on optimizing the company’s main website to improve visibility, generate qualified leads, and support the staff‑augmentation business, with opportunities to contribute to new product growth.

Key responsibilities

• Conduct regular website audits to ensure technical health and SEO best practices.
• Perform keyword research and support content planning and on‑page optimization.
• Improve site performance, crawlability, and Core Web Vitals.
• Monitor organic rankings, traffic, and conversions; report progress regularly.
• Optimize metadata, internal linking, and content structure across key pages.
• Assist in planning, executing, and optimizing Google Ads campaigns.
• Align paid and organic search efforts through keyword analysis.
• Collaborate with writers and designers to produce SEO‑friendly content and maintain a keyword‑based content calendar.
• Maintain dashboards and KPI reporting for SEO, traffic, and lead generation.
• Conduct competitor and market research to identify trends and opportunities.
• Support A/B test execution and conversion optimization initiatives.

Required profile

• Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s a plus).
• 2‑4 years of hands‑on experience in SEO, content optimization, or digital marketing.
• Residency and work authorization in Latin America with availability to overlap significantly with Mountain Standard Time.
• Ability to work independently while collaborating with cross‑functional teams.

Required skills

• Technical SEO (indexing, metadata, crawlability, site structure, Core Web Vitals).
• Keyword research and on‑page optimization.
• Link‑building and content promotion.
• Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, Looker Studio.
• Google Ads campaign planning and optimization.
• Data interpretation and reporting with actionable insights.
• Conversion Rate Optimization concepts and A/B testing.
• Content strategy and SEO‑friendly content creation.