Senior Paid Media Manager

About the role

Black Propeller is a performance‑driven digital marketing agency seeking a Senior Paid Media Manager to lead a cross‑functional marketing pod, craft 360° client strategies, and ensure delivery across all marketing workstreams.

Key responsibilities

• Lead and manage a pod of specialists across paid search, paid social, SEO, content, creative, CRM, analytics and conversion optimisation, setting priorities, timelines and quality standards.
• Develop integrated 360° marketing strategies aligned with client business goals, recommending channel mix, budget allocation, audience targeting and messaging.
• Serve as the primary strategic lead for an assigned client portfolio, building senior stakeholder relationships, presenting performance reviews and quarterly business reviews.
• Translate performance data into clear recommendations, identify growth opportunities and ensure campaigns connect to business outcomes such as revenue, CAC, LTV and ROAS.

Required profile

• 4+ years of experience in paid media and integrated digital marketing, preferably within an agency environment.
• Proven experience managing and mentoring cross‑functional teams and senior client relationships.
• Strong analytical mindset with the ability to turn data into actionable business insights.

Required skills

• Paid search
• Paid social
• SEO
• Content strategy
• Creative development
• CRM platforms
• Analytics and reporting
• Conversion optimisation