Public Relations Specialist

About the role

BYD Group is seeking a dynamic Public Relations Specialist to strengthen its brand reputation and visibility in Argentina. The role involves executing PR and media relations strategies, supporting product launches, and managing stakeholder relationships to position BYD as a leader in sustainable mobility.

Key responsibilities

• Execute communications and PR campaigns to enhance BYD brand visibility and market presence in Argentina.
• Write and distribute press releases and coordinate with PR agencies and media partners.
• Maintain strong relationships with journalists, media outlets, influencers, industry associations, and key opinion leaders.
• Implement media monitoring, reputation management, and crisis communication strategies.
• Organize press conferences, product launches, test‑drive events, exhibitions, sponsorship activities, and corporate events.
• Collaborate with marketing, sales, and regional teams to ensure consistent messaging.
• Monitor PR campaign performance and prepare regular reports on media coverage and engagement.
• Prepare briefing documents, key messages, talking points, and Q&A materials for spokespeople.

Required profile

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related field.
• 3+ years of experience in Public Relations, Corporate Communications, or Media Relations.
• Strong network with Argentine media and communications stakeholders (preferred).
• Excellent written and verbal communication skills in Spanish and English.
• Experience in automotive, technology, or consumer brands (advantage).
• Strong organizational, event management, and crisis communication capabilities.
• Willingness to travel within Argentina when required.