Programmatic Media Manager, Healthcare

About the role

Power Digital Marketing is looking for a Programmatic Media Manager who will be responsible for driving performance, strategy, and account growth for major multi‑channel paid media clients. The Programmatic Media Manager will report directly to the Programmatic Supervisor, who will guide strategy, vendor, and client relationships for media execution.

Key responsibilities

• Successfully manage designated paid media accounts, meeting pacing and KPI requirements.
• Collaborate with Account Managers and the Media Supervisor to identify client goals, priorities, and efficiency requirements.
• Increase billing and channel support for existing accounts while proposing expansion opportunities for new accounts.
• Serve as the primary point of contact for owned accounts, overseeing pacing, performance, and ongoing optimizations.
• Generate reports, write insights, and communicate results to clients on a regular basis.

Required profile

• 2‑5+ years of paid media experience managing multiple accounts with monthly budgets between $200K‑$1MM.
• Extensive experience with programmatic ad platforms and DSPs such as Viant, StackAdapt, Cadent, Illumin, The Trade Desk, and DV360.
• Proficiency in full‑funnel strategy, lead generation, and measuring incremental lift.
• Experience with Google Analytics, Google Tag Manager, and conversion optimization (GA4 knowledge a plus).
• Strong client relationship management and ability to report insights toward business goals.

Required skills

• Viant DSP
• StackAdapt DSP
• Cadent DSP
• Illumin DSP
• The Trade Desk DSP
• DV360 DSP
• Data Management Platforms (DMPs)
• Google Analytics & Google Tag Manager (GA4)