Performance Creative Strategist

About the role

We are seeking a Performance Creative Strategist to join a fast‑growing food and beverage eCommerce brand. In this hands‑on position you will transform customer insights, raw footage, and performance data into high‑impact video and static ads for Meta platforms.

Key responsibilities

• Develop creative concepts, hooks, angles and testing plans using existing customer avatars and buying motivations.
• Produce video and static ads from UGC, founder videos, testimonials and product footage, creating multiple variations and repurposed assets.
• Coordinate with creators and internal teams to gather production inputs and maintain a reusable content library.
• Apply AI tools for research, ideation, copywriting, editing and asset management, ensuring quality and brand fit.
• Launch, monitor and analyze creative tests in Meta Ads Manager, collaborating with paid‑media specialists on audiences and budgets.
• Iterate based on performance data, aligning ad messaging with landing pages and reducing founder involvement.

Required profile

• At least 3 years of experience in performance creative, paid social creative or similar roles.
• Proven track record creating Meta/Facebook and Instagram ads for eCommerce or consumer brands.
• Strong understanding of hooks, creative angles, UGC, and customer buying motivations.
• Hands‑on experience producing both video and static ads from existing footage.
• Excellent written and verbal English with the ability to communicate insights clearly.

Required skills

• Canva and a video‑editing tool such as CapCut, Premiere Pro or Descript.
• Meta Ads Manager for uploading, launching and reviewing ad performance.
• AI tools like Claude, ChatGPT and other automation utilities.
• Google Sheets, Google Docs for collaboration and reporting.
• Familiarity with Shopify and landing‑page tools such as Replo is a plus.