Paid Media Buyer – Remote (LATAM)

About the role

We are looking for a Paid Media Buyer to manage and optimise campaigns across Meta, Google, AppLovin, NewsBreak, Pinterest, Taboola/Outbrain and emerging platforms. The role is fully remote for candidates based in LATAM and focuses on technical execution, data‑driven optimisation and budget allocation.

Key responsibilities

• Run weekly optimisation cycles on all owned platforms, scaling high‑performing ad sets and pausing under‑performers.
• Maintain a structured creative testing cadence, launching hypotheses, analysing results and scaling successful creatives.
• Conduct daily pacing checks and adjust spend distribution to meet KPI and budget targets.
• Perform platform‑specific tasks such as negative keyword mining, smart bidding reviews, Merchant Center diagnostics and placement exclusions.
• Produce weekly and monthly performance reports that highlight insights, leading indicators and next steps.
• Audit accounts continuously, identify bottlenecks, eliminate waste and allocate budget based on incrementality and unit economics.
• Brief the creative team with data‑driven insights and validate creative outputs against success criteria.

Required profile

• 3+ years of paid‑media buying experience at scale (minimum $250K monthly spend).
• Hands‑on expertise with Meta and Google advertising platforms.
• Proven fluency on at least two additional platforms (e.g., AppLovin, NewsBreak, Pinterest, native).
• Strong analytical mindset able to interpret multi‑platform data and make budget allocation decisions.

Required skills

• Meta Ads Manager
• Google Ads
• AppLovin
• NewsBreak
• Pinterest Ads
• Taboola / Outbrain
• GA4
• Northbeam
• Hex
• BigQuery
• Shopify backend
• Notion
• ClickUp
• Excel / Google Sheets