Marketing Representative – Argentina

About the role

We are looking for a Marketing Representative to drive our market strategy, localization and brand growth in Argentina. The role will coordinate branding, influencer campaigns and social‑media presence to ensure the product resonates with local users.

Key responsibilities

• Assist in defining and executing the overall market strategy for Argentina.
• Lead app localization, adapting content to local cultural nuances and user habits.
• Gather user feedback and market intelligence and share it with Product and Marketing teams.
• Implement a branding roadmap across digital and offline channels to increase awareness and user acquisition.
• Plan and run influencer‑marketing campaigns, either directly or through local agencies.
• Oversee creation of user‑generated content assets for acquisition campaigns, collaborating with creators and agencies.
• Manage briefing and day‑to‑day relationships with external partners, ensuring alignment with global brand guidelines.
• Identify and activate unique market opportunities to deepen brand relevance in Argentina.
• Create and manage the official Instagram account, develop Spanish copy and concepts, and moderate community interactions.

Required profile

• Strong understanding of Argentine market dynamics and cultural trends.
• Experience in localization, branding, influencer marketing and social‑media management.
• Excellent written Spanish for copy creation and community communication.
• Proven ability to work with external agencies and partners.

Required skills