Marketing Director – Luxury FMCG

About the role

Adrian Magnus, an international premium cigar brand, is seeking a Marketing Director to lead its global marketing function, shape brand positioning and drive measurable growth across multiple markets.

Key responsibilities

• Own and execute the international marketing strategy, linking brand development with sales growth.
• Lead an international marketing team, agencies and external partners with clear priorities and accountability.
• Strengthen premium positioning through storytelling, consistent brand experience and multi‑channel campaigns.
• Build the marketing calendar and run campaigns across digital, content, social media, PR and partnerships.
• Develop trade‑marketing programs for distributors and commercial partners.
• Oversee exhibitions, events, product launches and brand activations.
• Manage the marketing budget, define KPIs and optimise investment decisions.
• Collaborate closely with Sales and leadership to expand international presence.

Required profile

• At least 3 years experience as Marketing Director, Head of Marketing or CMO.
• Background in tobacco, cigars, alcohol (spirits, wine) or vaping.
• Proven track record of measurable growth in sales, brand awareness or market share.
• Experience managing international marketing teams and multi‑market brand development.
• Fluent English; Spanish is a plus.

Required skills

• Strong expertise in brand strategy, digital marketing, content, social media, PR, events and trade marketing.
• Understanding of marketing restrictions in regulated industries and ability to create compliant campaigns.
• Analytical and financial skills: budget ownership, ROI evaluation and performance measurement.
• Ability to translate strategy into clear priorities and ensure consistent execution.

What we offer

• USD 4,000‑5,000 per month plus bonuses up to $25,000 annually.
• Fully remote work with schedule aligned to European and Latin American teams.
• Ownership of the marketing function and direct access to company leadership.
• International scope with colleagues, distributors and partners across multiple markets.
• Creative autonomy to develop distinctive campaigns and brand experiences.