Distributor Partner Manager

About the role

The Distributor Partner Manager will be responsible for representing and managing Red Bull’s business with assigned distribution partners (distributors and wholesalers). The role focuses on developing annual business plans, driving growth, and ensuring execution of Red Bull initiatives in line with company strategy.

Key responsibilities

• Coordinate regular meetings with distribution partners to communicate strategy, review KPIs, discuss opportunities and threats, and provide training.
• Assign sales, distribution and execution targets to partners and monitor progress.
• Conduct trade visits and on‑the‑job coaching to unlock distribution and execution opportunities.
• Ensure partners understand and apply Red Bull merchandising standards and track performance against key initiatives.
• Design and implement incentive programs aligned with company targets.
• Act as a beverage business consultant, presenting category insights and Red Bull potential to partners and customers.
• Develop annual business plans with partners covering distribution, volume, investments and KPIs, and secure agreement on forecasts and POS allocation.
• Manage budgets such as incentive, free‑goods and POS budgets.
• Use Red Bull reporting systems to gather market intelligence, competitor data and ensure timely data submission by partners.
• Enforce inventory policies and maintain knowledge of geographic and demographic characteristics of the assigned region.

Required profile

• Proven experience managing distributor or wholesale relationships in the beverage or fast‑moving consumer goods sector.
• Strong understanding of distributor structures, hierarchies and internal systems.
• Ability to analyse market opportunities and translate them into actionable plans.
• Experience in business planning, budget management and KPI tracking.
• Excellent communication and training skills for partner teams.

Required skills