Director of Brand Management

About the role

The Director, Brand Management at Syneos Health leads the development and execution of the company’s brand strategy across the enterprise. This senior role blends creative excellence with performance rigor to drive brand awareness, consistency, and alignment throughout the organization.

Key responsibilities

• Oversee enterprise brand strategy, articulating key value propositions and ensuring narrative coherence across the business.
• Lead end‑to‑end branding projects to maintain consistency and support business goals.
• Design, evolve, and operationalize brand architecture and portfolio management for a global organization.
• Develop creative strategy and guide its execution across mixed‑media channels.
• Manage agency partnerships and serve as the primary liaison for brand, creative, and media agencies.

Required profile

• Proven track record in developing and executing comprehensive brand strategies.
• Deep creative and operational expertise across brand identity systems.
• Ability to partner with senior leaders and manage complex agency ecosystems.
• Demonstrated capability to deliver measurable brand impact in fast‑paced, high‑accountability environments.

Required skills

What we offer

• Career development and progression opportunities.
• Supportive and engaged line management.
• Technical and therapeutic area training.
• Peer recognition and total rewards program.
• Inclusive culture that encourages authenticity.