Digital Marketing Specialist – Latin America

About the role

The Digital Marketing Specialist will lead the planning, execution, and optimisation of all digital marketing activities for Logitech across key Latin American markets. Working closely with internal teams and external partners, you will drive brand awareness, traffic, and conversion through a data‑driven approach.

Key responsibilities

• Plan and execute SEO/SEM, email, social media, and display advertising campaigns.
• Design, build, and maintain social media presence on relevant platforms.
• Measure, analyse, and report performance against ROI and KPI targets.
• Identify trends, optimise spend, and propose growth strategies.
• Collaborate with internal teams to create landing pages and improve user experience.
• Instrument conversion points, run A/B tests, and optimise user funnels.
• Evaluate emerging technologies and provide thought leadership.
• Coordinate with agencies and vendor partners.

Required profile

• Proven experience in digital marketing, preferably in consumer electronics or retail.
• Demonstrated success managing SEO/SEM, email, social media, and display campaigns.
• Strong analytical mindset with data‑driven decision making.
• Fluent in Spanish and English, both written and verbal.
• Bachelor’s degree in Marketing or a related field.

Required skills

• SEO/SEM
• Google Analytics
• Adobe Analytics
• Google Adwords

What we offer

• Hybrid work model with flexibility to work remotely or on‑site.
• Opportunity to impact a global brand across multiple Latin American markets.
• Collaborative environment that encourages innovation and growth.