Digital Advertising Specialist

About the role

Our client, a fast‑growing full‑service advertising agency in South Texas, is seeking a Digital Advertising Specialist to build, optimize, and improve paid campaigns for a diverse portfolio of clients. You will work closely with the Digital Campaign Manager, handling end‑to‑end campaign execution while gaining experience across multiple platforms.

Key responsibilities

• Build and launch campaigns on Google Ads, Meta, LinkedIn, TikTok, YouTube, AudioGo and other platforms.
• Monitor, optimize and adjust live campaigns to meet client KPIs.
• Set up and validate tracking using pixels, conversion events, site tags and cross‑platform analytics.
• Create and optimize assets in HighLevel, including landing pages, forms, automations and integrations.
• Collaborate with Simpli.fi representatives to manage insertion orders, pacing and recommendations.
• Coordinate with developers for minor website updates.
• Maintain accurate reporting dashboards and prepare monthly, quarterly and ad‑hoc reports.
• Analyze performance data, identify trends and recommend optimizations.
• Manage campaign build‑outs and deadlines in Asana, coordinating with designers and copywriters.
• Participate in internal meetings and client calls, discussing performance and next steps.

Required profile

• 2+ years of hands‑on experience managing paid digital advertising campaigns.
• Previous agency experience handling multiple clients simultaneously.
• Proven ability to launch, optimize, pace and troubleshoot campaigns.
• Strong understanding of campaign reporting, analytics and performance optimization.
• Experience with Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads or similar platforms.
• Experience collaborating closely with creative teams.
• Familiarity with CRM or marketing automation platforms (HighLevel is a strong plus).
• Experience with Simpli.fi is a bonus (training provided).

Required skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• YouTube Ads
• TikTok Ads
• AudioGo
• Simpli.fi
• HighLevel (CRM/marketing automation)
• Asana (project management)
• Pixel tracking, conversion events, site tags
• Cross‑platform analytics