Demand Generation Manager – B2B Marketing

About the role

Viva is seeking a hands‑on Demand Generation Manager to own the end‑to‑end B2B demand engine for US mid‑market buyers. The role focuses on generating qualified pipeline and revenue, not vanity metrics, and is fully remote.

Key responsibilities

• Generate marketing‑qualified pipeline that sales can close, targeting US mid‑market buyers.
• Design, launch, and optimize multi‑channel campaigns across LinkedIn, Google, email, and content.
• Collaborate with Sales on ICP, lead quality, and conversion from lead to revenue.
• Plan, manage, and optimize paid media budgets on LinkedIn Ads and Google Ads.
• Own conversion rate optimization across landing pages, demo flows, and high‑intent pages.
• Track funnel metrics, model pipeline performance, and report in HubSpot.
• Build and maintain automation for reliable demand engine operation.

Required profile

• 6+ years of B2B demand generation or growth marketing experience.
• Proven track record generating pipeline for US‑based buyers.
• Hands‑on experience running and optimizing paid media campaigns.
• Strong CRO experience with data‑backed improvements.
• Experience in mid‑market environments.
• Proficiency with HubSpot or equivalent CRM.
• Based in Latin America.

Required skills

• LinkedIn Ads
• Google Ads
• HubSpot
• Conversion Rate Optimization
• Marketing Automation

What we offer

• 100% remote work, forever.
• Competitive pay with raises every 6 months plus performance bonuses.
• Global health insurance (medical, dental, vision, mental health).
• Paid holidays, vacation, sick days, and family care days.
• Parental leave and family‑friendly benefits.
• Growth‑focused culture with regular feedback and performance reviews.
• High employee satisfaction (4.7/5 Glassdoor rating).