Demand Generation Manager – B2B Marketing

About the role

Viva is looking for a hands‑on Demand Generation Manager to own the end‑to‑end B2B marketing engine that drives qualified pipeline for US‑based tech companies. This remote, Latin‑America‑based role focuses on revenue‑focused campaigns rather than vanity metrics.

Key responsibilities

• Generate marketing‑qualified pipeline by designing and executing multi‑channel campaigns across LinkedIn, Google, email and content.
• Collaborate with Sales to define ICP, improve lead quality and convert leads into revenue.
• Plan, launch and optimise paid media spend, manage budgets and track performance against revenue goals.
• Own conversion rate optimisation across landing pages, demo flows and high‑intent pages, using data to fix drop‑offs.
• Track funnel metrics, model pipeline performance and maintain HubSpot for lead capture, routing, attribution and reporting.
• Build reliable marketing automation that keeps the demand engine running smoothly.

Required profile

• 6+ years of B2B demand generation or growth marketing experience.
• Proven track record generating pipeline for US mid‑market buyers.
• Hands‑on experience running and optimising paid media campaigns.
• Strong CRO background with measurable improvements.
• Experience in mid‑market environments and proficiency with HubSpot or equivalent CRM.
• Based in Latin America.

Required skills

• LinkedIn Ads
• Google Ads
• HubSpot
• Conversion Rate Optimization (CRO)
• Marketing automation
• Pipeline performance modeling
• Funnel analytics

What we offer

• 100% remote work with fixed schedules and no overtime.
• Competitive pay with raises every six months and performance bonuses.
• Global health insurance (medical, dental, vision, mental health).
• Paid holidays, vacation, sick days and family‑care days.
• Continuous development through feedback, performance reviews and growth opportunities.