Bilingual Optimization Agent

About the role

The Optimization Agent will help advertisers improve the performance of their digital marketing campaigns through data‑driven recommendations and strategic account optimization. You will work within the Optimization Services team, collaborating with Account Managers, Strategists, and clients across global markets.

Key responsibilities

• Optimize and improve performance of Search, Display, Video, Shopping, and App campaigns.
• Analyze campaign data to identify opportunities for increased effectiveness, efficiency, and ROI.
• Restructure advertising accounts to align with business goals and best practices.
• Provide strategic recommendations and performance insights to internal stakeholders.
• Create, adapt, and localize keywords, ad copy, and assets while considering cultural nuances.

Required profile

• Bachelor’s degree (completed or in progress) in Marketing, Communications, Business, or related field.
• Professional proficiency in English and Spanish.
• Experience in customer‑facing roles, digital marketing, or advertising agencies.
• Strong analytical, problem‑solving and organizational abilities.

Required skills

• Google Ads (campaign management and optimization).
• Google Analytics and Google Tag Manager.
• Advanced Microsoft Excel for reporting and data analysis.
• Google Workspace tools (Sheets, Slides, Docs).