4P Lead — Consumer Compute & Gaming, LATAM

About the role

This role owns the end-to-end 4P strategy (Product, Price, Promotion, Place) for the Consumer Compute and Gaming portfolios across Latin America. It designs and drives regional 4P plans and campaigns that turn market and customer insight into go-to-market programs, and secures the funding needed through strategic ecosystem partners. It is a senior, influence-driven position that sets direction, standards and process guidance for how campaigns are built and executed.

Key responsibilities

• Define and drive the regional 4P plan: product positioning, pricing architecture, promotional strategy and channel execution.
• Build end-to-end 4P campaigns with silicon, OS and platform partners, from concept to point-of-sale execution.
• Sell 4P projects internally and externally to secure funding: build business cases, negotiate partner co-marketing and MDF contributions, and defend investments with regional and global stakeholders.
• Lead allocation and governance of campaign funding across countries, categories and activities.
• Translate market, competitive and sell-out insight into strategic choices on platforms, price bands, segments and countries.
• Engage country sales, retail and marketing teams across LATAM with limited oversight to drive adoption and consistent execution.
• Monitor KPIs such as sell-in, sell-out, share, mix and margin, and adjust plans and funding in quarter.
• Represent the category at a senior level with the sales force, channel and retail partners and the technology ecosystem.
• Set the operating rhythm, tools, templates and process standards for 4P planning across the region.

Required profile

• Four-year or graduate degree in Sales, Marketing, Business Administration or a related discipline, or commensurate experience.
• Typically 10-15 years of experience in category management, go-to-market, trade/product marketing, channel or sales management.
• Proven experience across Latin American markets, with exposure to country sales and retail dynamics.
• Experience designing and running full marketing-mix / 4P programs with measurable commercial results.
• Track record of building partner relationships and securing co-marketing funds, MDF and joint go-to-market commitments.
• Experience leading through influence in matrixed, multi-country organizations without direct reporting authority.
• English required; Spanish required, Portuguese a plus.

Required skills

• Go-to-market strategy, 4P / marketing mix management and campaign design and execution.
• Ecosystem and partner management, co-marketing and funding negotiation.
• Pricing strategy, channel and retail management, market research and competitive intelligence.
• Sell-out and sales analytics, data analysis, KPIs and product marketing.
• Influence without authority, executive presence and storytelling.