AI Content Marketing Strategist – Buenos Aires

About the role

The GenAI Content Marketing Strategist – Agent Builder will help design, test, and optimise AI agents inside Aura, TransPerfect Digital’s AI marketing platform. This hands‑on position is ideal for a digital marketer with 2‑3 years of experience who enjoys working with generative AI, content workflows, and prompt development.

Key responsibilities

• Configure, test and optimise client‑specific AI agents within Aura.
• Translate brand guidelines, content standards and marketing use‑cases into clear agent prompts, knowledge inputs and testing criteria.
• Support AI‑driven workflows such as content creation, adaptation, optimisation, research, compliance and governance review.
• Develop, test and refine prompts and agent workflows to improve output quality, consistency and accuracy.
• Conduct structured QA, document issues and recommend improvements.
• Collaborate with senior strategists, product teams and client‑facing teams to ensure successful Aura implementations.
• Prepare client materials, brand assets and reference content for agent training.
• Assist with client onboarding, demonstrations, training and documentation.
• Monitor agent performance and user feedback to identify enhancement opportunities.

Required profile

• 2–3 years of experience in digital/content marketing, copywriting, SEO, social media or related fields.
• Bachelor’s degree in Marketing, Communications, Business, Computer Science, Data Science or equivalent practical experience.
• Excellent written and verbal communication skills in English.
• Practical experience using generative AI tools (e.g., ChatGPT, Claude, Gemini) for marketing or workflow use cases.
• Ability to convert business requirements into structured prompts, instructions and repeatable processes.

Required skills

• Generative AI tools (ChatGPT, Claude, Gemini)
• Prompt engineering
• AI agent configuration and testing
• Content workflow management